Over the next year our group plans to rebuild both the university main web site and the mobile web site. One of the discussions that came up was whether to detect the user’s device on both sites and route mobile devices hitting www.tamu.edu to the mobile site and desktop users hitting m.tamu.edu to the full site. Based on the behavior that I have seen on many university sites this is a discussion that takes place throughout higher ed. Many get it wrong. The answer, of course, is an emphatic NO!
For the philosophic reasoning, let me first go back to what I consider the central truism of our job.