Mar 20, 2014

Is your mobile site doomed?

Communicator Manager Resource Center

How will you know how effective your new responsive site is? You’ve spent hours sweating over bootstrap files and workflow mockups, but all your work could be for naught if you haven’t planned for the post-mobile world as Jeff Eaton, Senior Digital Strategist at Lullabot, presented at last year’s Drupal Conference in Portland, Oregon, “Building for a Post-Mobile World.

Mobile is not a new trend. Review the stats Texas A&M GoMobile team provided. 75% of Texas A&M students connect to the Internet via cell phone. Outside our campus, Eaton states that 47% of adults use their phone for Internet browsing, while 15% use their phone as the primary or sole source for Internet browsing.

If your site is not accessible on a mobile device, there is a good chance you are missing out on valuable user traffic which could mean declining admission rates, research funding or donor support. But, just creating a mobile site is slapping a band-aid on a larger problem: your site’s content.

“People don’t want different content or less content [on mobile sites]. They imagine that their devices are different windows on the same content, and we don’t get to choose how people view our stuff.” – Karen McGrane, A List Apart

Not that mobile design isn’t important — it is. Creating a site that is easy to navigate and read is paramount to maintaining your user base. However, if you have a site with no content, then you have no site at all.

Eaton suggests that instead of focusing on the end published version, we should look at our content as pieces with purpose. A page is not a single element but a group of elements with various levels of importance to your end users.

Knowing what content your to present on your site and what your users are searching for is the first step in creating a site that will survive the mobile apocalypse.

Watch his entire presentation or check out these other great presentations from the conference:

Mar 3, 2014

Content Comprehension

Communicator Designer Resource Center

I recently read an article comparing the comprehension scores of the same content read on a desktop and on an iPhone. Not surprisingly, the comprehension scores from readers using an iPhone were 48% of those using a desktop. The article, written by Jakob Nielsen and can be found here, goes on to explain why readers would have a more difficult time understanding content on a mobile device versus a desktop device. The author also gives some good tips on how to improve comprehension of your content on mobile devices.

In conclusion he states, “complicated content should be rewritten to be shorter, with secondary information deferred to subsidiary pages.” While we often get wrapped up in visual design, I think understandability of content can be just as important.

Feb 28, 2014

Google Analytics and Responsive Design

Communicator Designer Developer Manager

For many groups on campus, Google Analytics is a great tool to help you tweak your navigation and design. What about using it to show how people are accessing your site from a mobile perspective?

Check out this Google Analytics dashboard that you can add to your account that will help you get a better understanding of what devices are visiting your website.

If you are wondering whether or not it is time to go responsive (the answer is yes you should by the way) then why not let your site analytics answer the question for you. We have built a ready to use google analytics dashboard that lets you see how your site is stacking up across desktop mobile and tablets.

Dec 6, 2013

Sign up for no-charge, responsive web design training

Communicator Designer Developer Manager Resource Center

Due to high demand, the Texas A&M Mobile team is providing another session of the hands-on responsive web design workshop. This training is offered at no charge to A&M System employees. Lunch and training materials will be provided. Please bring your laptop.

When: January 27, 2014, 9:00 a.m. to 4:00 p.m.
Where: General Services Complex, Room 101 B&C

Register: https://secure.touchnet.com/C21490_ustores/web/store_cat.jsp?STOREID=190&CATID=341.

Hurry! Enrollment is limited to 20 seats.

See the training agenda and schedule. Please send questions to it-coms@tamu.edu.

 

Download the resources needed for the class: RWD Workshop Resources