Nov 21, 2014

Google will now label mobile friendly sites in mobile search

Developer

We have a new incentive for going mobile!

Earlier this week, Google announced a new mobile-friendly label to help users identify responsive and mobile sites at a glance from their mobile device.  To check if your site has the label, just search from your phone or tablet. You can also use Google’s Mobile-Friendly Test to check your site and review the documentation in their Webmasters Mobile Guide.

Mobile friendly label used in a search result

More at the Google Webmaster Central Blog.

Source: Google via Digital Trends

 

Nov 21, 2013

Why mobile first?

Designer Developer

If you’re new to the concept of mobile first, its simply the practice of designing and developing websites starting with the mobile experience.

Hearing the term mobile-first a couple years ago, I thought how dumb, web surfing is best done on a huge monitor!  We should just give the one or two mobile users out there separate mobile sites.

Two years and several responsive sites later, I get it.

The growth of mobile has been discussed before, so lets cover other benefits.

Using a mobile first approach improves:

  • Mobile experience (duh) – mobile becomes first priority instead of an afterthought
  • Content – the small screen compels us to write concise content that is focused on user needs
  • Accessibility – screen readers and mobile browsers thrive on clean, semantic html
  • Usability – simplifying our interfaces and prioritizing content over navigation leads to sites that are easier to use
  • Speed – the constraints of mobile bring us to remove unnecessary cruft; reducing ornamentation, graphics and fancy javascript makes everything faster
  • Development time – starting small and adding features for larger screens results in leaner code

Where to go from here

We have a few points on how to think mobile first under the Go Mobile strategy page. Then definitely read Mobile First by Luke Wroblewski. Everything here is rehashing ideas from Luke’s book.