Sep 19, 2014

Designing Beyond the Vertical

Designer

We’ve all heard it before: good design is hard. Good web design not only has to look amazing, but it also has to be functional, often without the knowledge of what platform or resolution your design is even going to be used on. Responsive web design – a simple concept at its core – gave web designers and developers the opportunity to account for the unknown. We perfected the use of media queries, installed respond.js to account for the IE holdouts and core concepts were adopted.

The basic structure of responsive design is usually a 3-2-1 pattern. Main content and sidebars are eventually reduced to one long vertical column of information on our phones. And while this is responsive web design, it’s disheartening to think that’s all we can do to make our sites work well on all devices. So I want to challenge us all to design beyond the vertical; to think about the other aspects that go into making a well-designed responsive site.